I can research a place, a topic, or a community of ideas and create a rich publication that inspires great design. Strong editorial and project management skills, including content creation and updating, managing designers and freelancers, scheduling, proofing, marketing and advertising, and tracking editorial products from brainstorming through delivery.
Interconnections of Psychology and Technology
The technical revolution has made it almost impossible to separate how we conduct our social lives, business, health care and education from the technology that allows us to do so. Today, psychologists are playing a pivotal role in helping to collect and mine the deluge of data our digital lives are creating. I spearheaded this 2020 publication to highlight ways they are harnessing technologically based therapies, research and innovation – and are working to keep humanity at the center of technological advances.
APA’s “Debt Smarts: Financing Your Future in Psychology”
Skyrocketing education costs have left many early-career psychologists grappling with debt in the five and six figures. I compiled this e-booklet to give APA members active strategies for crushing student debt — from career trend data to financial literacy articles, expert webinars and interactive tools. This highly downloaded resource is helping to drive member acquisition efforts.
2019 BRANDED CONTENT WINNER! Communicator Awards
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APA e-BOOKLET “Impact”
Challenge: The American Psychological Association wanted to showcase the range of its members-only features, webinars and articles. I developed a 32-page e-booklet and print brochure, “Impact,” a compendium of original and repurposed branded content that elevated visibility of its content platforms. WINNER OF THE 2019 AWARD OF EXCELLENCE from the Academy of Interactive and Visual Arts!
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Print and eBooklet: AAAS Working in Industry
Challenge: The Association for the Advancement of Science wanted to create value for current members and a tangible tool for converting leads.
Solution: Market research showed that scientists, engineers and mathematicians wanted help transitioning from academia to industry. I developed a 30-page career booklet and e-zine with high-level info on industry sectors, job functions, educational pathways, job hunting techniques–and interviews with fascinating entrepreneurs, industry leaders, and recruiters.
Results: The booklet had a 27.8% open rate among members (average is only 8.9%) and 84.6% email-to-form conversion among non-members. Stories from the booklet posted on the AAAS website generated more than 12,025 unique views. Conversion rate to paid, 19.6%. Winner 2015 MarCom Platinum Award.
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Read e-mails and banner ads.
AAAS Print and booklet: Every Scientist Has a Story
Challenge: The American Association for the Advancement of Science wanted a leave-behind product that would speak to the diversity of its members and demonstrate the caché of membership.
Solution: I repurposed profiles of everyday scientists working on the frontlines of discovery from the AAAS website, assigned features of current interest to scientists, and created a visually stunning magazine, winner of the MarCom Platinum Award 2014.
Summer Research Showcase Publication
Challenge: Bowdoin College wanted to raise the profile of its faculty and highlight the quality of research opportunities for undergraduates.
Solution: In just 6 weeks, I researched, wrote and produced a booklet featuring student research in the field, in the laboratory and along the coast of Maine. It was inserted to award-winning Bowdoin Magazine and reached a vast audience of alumni, students, parents and faculty.
Magazine Insert: Reopening of the Bowdoin Museum of Art
Described as a jewel box of classical architecture, the historically significant McKim, Mead and White building was desperately in need of updates to house the growing collection of the Bowdoin Museum of Art. I created a publication that detailed an ingenious renovation that included hand-digging lower-level galleries to expand gallery space while preserving the Rotunda space above. Alumni magazine insert.