Journal Marketing

The top minds in the world read the Science family of journals so I needed to build clean, targeted cases that appealed to our audience’s intelligence and reinforced their career goals.

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Integrated Marketing Campaigns

I cross-promoted my MarCom award-winning ebooklet about working in industry using segmented emails lists, pop-up banner ads on AAAS and Science web pages, and socially promoted links to booklet content.

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Since you’ve only got a few moments to snag your reader’s attention, it’s critical to present unique stories with catchy headlines–that speak to your audience’s interests, not your own.

Member Update JanuaryRead my Q&A with former congressman and CEO Rush Holt.