Stories are newsworthy when they are relevant, have a wider context, and offer journalists an opportunity to get out front on new issues. Because I think like a writer, my media relations skills are lean and targeted. I’ve placed stories in Newsweek, The Wall Street Journal, The New York Times, Fortune, USA Today, CNN and scores of other media outlets.
Case Study: One Blue Lobster
I knew I had something when a chemistry professor at Maine-based Bowdoin College cracked the genetic code for a mutation that turns one in a million lobsters blue. I wrote up his research (read story) then shopped it around. It was scooped up by The New York Times, where it headlined the Science section (read Times article).